Traffic Content Lesson #3 - How to Answer "What's in It for Me" in 15 Seconds

The most important question to answer in any kind of marketing
has always been: "What's in it for me?" If your marketing and
your content don't answer this question in fifteen seconds or
less, chances are you're going to lose your visitor. If you
really hammer the answer home in the first fifteen seconds,
chances are they'll read the entire article.


1. Before You Write Anything

Before you write any kind of content, take a look at the design
of your website. In particular, look at your header.

Does your overall website convey a benefit to the reader? For
example, if your header says "Bob's Website," chances are
readers aren't going to get a sense of what they could get from
your site.

On the other hand, if your header said "SEO Tips from a 10 Year
Veteran," people are much more likely to perk up. If that's
coupled with good design that builds credibility, you have a
strong chance of getting the reader to pay attention.


2. Writing Your Headline

In direct response marketing, the headline is often considered
the most important component of any marketing piece. 

That's because it's the first thing that people read. It's your
first and sometimes only chance to capture your reader's
attention.

People who read your headline should instantly be able to tell
exactly what your content is about. It should hammer home the
benefit and get them excited to learn more.


3. Using Graphics

Most people's eyes will gravitate to any graphics on the page
before they even read any text.

Using graphics to convey a benefit can be an incredibly powerful
tactic. For example, if you're writing about how to earn money
by being a consultant, holding up a picture of your first big
consulting check can convey the "what's in it for me" answer
much more powerfully than words ever could.

Make sure you also take advantage of the space right beneath an
image. Research has shown that captions underneath images are
some of the most read parts of any website.


4. Using the Opening Paragraph Wisely

Finally, spend a lot of time on your opening paragraph. If your
opening paragraph doesn't quickly convey the benefits of reading
your content, you're probably going to lose your reader. Even if
you're writing a five-page 5,000 word article, your time would
be well spent if you spent 20% of it on your first paragraph.

The first paragraph should start out with a strong "hook"
sentence. Then the next 3-4 sentences should explain exactly
what they'll get from reading the rest of your article.

If you combine all these techniques, you'll be able to convey to
your readers exactly what they'll get from reading your content
in fifteen seconds or less. This will increase your readership,
bring back more returning visitors and ultimately bring you more
sales.


To Your Success,
YOUR NAME

------------------------------------------------------------
Download FREE ClickBank Review Sites Every Month
http://www.supersalesmachine.com/?hop=CLICKBANKID

Get Instant Access to 300+ 'How To' Video Tutorials
http://www.supersalesmachine.com/c?hop=CLICKBANKID&p=nl


PUBLISHER TIP! Sign up for a ClickBank.com account and replace
CLICKBANKID in the link above with your ClickBank nickname. Your
affiliate link will send visitors to a free membership site.
Whenever they upgrade or purchase any products or services
including upsells through our email promotions or webinar events
you will receive 50%-75% commission on all offers in our
network. We currently have over 90 quality offers in place so
you can earn up to $1,500 per referral! For full details on our
lucrative affiliate program, swipe emails and custom landing
pages visit: http://www.supersalesmachine.com/jv

